Do Brand-Name Items Sell Faster Secondhand?

Watch the episode: Special Episode: Ready to Let It Go? What to Do with Furniture You No Longer Need, Organizing with Ease with Diana Moll, aired November 10, 2026. Listen on Apple Podcasts.

Short answer: Usually, yes. Ari Kimmelfeld says brand-name items have the biggest audience, because buyers are already searching for the brand. People shopping for fitness equipment look for a Peloton bike, not an exercise bike. That makes a big, branded piece the best place to start when you declutter.

Ari shared this as his first decluttering tip on Organizing with Ease with host Diana Moll.

What Ari said

And there's also the biggest audience for these products because they're a brand name. People are already in the market searching.

Ari Kimmelfeld on Organizing with Ease, at 36:04

So when it comes to fitness equipment, people aren't looking for an exercise bike. They're looking for a Peloton bike. So if you have something with a brand on it, it'll usually sell much faster.

Ari Kimmelfeld on Organizing with Ease, at 36:11

Start with the big, branded piece

I think my tip for getting started is find the one thing that is maybe taking up a lot of space and is probably one of the more valuable things. So it might be a sauna, a hot tub, a dining set, a premium piece of fitness equipment.

Ari Kimmelfeld on Organizing with Ease, at 35:10

First, they're the most valuable. So you'll end up with the most cash in your pocket versus bags of clothes or books.

Ari Kimmelfeld on Organizing with Ease, at 35:38

Find something that's big, expensive with a brand name on it. And that'll get the ball rolling because momentum, something in motion stays in motion.

Ari Kimmelfeld on Organizing with Ease, at 36:25

Getting a big brand-name item out the door

• Check the price. The Resale Index shows what used items sell for by brand and year.
• List it free. Upload photos and set your price with built-in pricing suggestions.
• No meetups. A trained crew picks it up, and you are paid at pickup by Venmo, PayPal, Cash App, or bank.
• Moving first? Store to Sell keeps it in a Commonplace warehouse until it sells.

Browse used Pelotons, saunas, or furniture, or sell your Peloton. For the full conversation, read Ready to Let It Go?: Ari Kimmelfeld on Organizing with Ease.

Commonplace is the Facebook Marketplace, Craigslist and OfferUp alternative for big items. Listing is free, and Commonplace handles pickup, inspection, delivery, secure payments, and a free two-month parts warranty. Labor coverage is available as an add-on. White-glove delivery is free within 100 miles, longer distances are quoted by ZIP, and Commonplace ships nationwide. See how it works.

Related questions

What should I sell first when I declutter?

Ari's tip is the one big, valuable, brand-name item that takes up the most space. One sale clears the most room and gets things moving.

Do I have to move it out myself?

No. On Commonplace a trained crew picks it up, including disassembly when needed, and you are paid at pickup.

What if I am moving before it sells?

With Store to Sell, Commonplace picks it up, keeps it in its warehouse, and delivers it when it sells.

Thank you to Diana Moll for having Ari on Organizing with Ease. Quotes are from the episode, lightly edited for reading. Listen to the full conversation on Apple Podcasts.

More from Ari's podcast interviews: questions Ari answered on podcasts and every show he has been on.

Sell your furniture on Commonplace